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But as it turns out, they’re heaving shovelfuls of statistical manure at you.A few years ago, OKCupid calculated that 96.25% of e Harmony’s profiles are inactive, using numbers provided by e Harmony themselves.After the jump, some things you might not have known… Most of the member profiles you’ll find are inactive.

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I’ve already expressed my argument for why in two posts: one on how critical it is to find the right life partner and how seriously we should take that quest, and another on why going to bars is a terrible life experience.

The first step in ending up with the right person is meeting the right person, and for something so important in our lives, we’ve had for doing it efficiently and intelligently.

A frictionless market is one that puts together buyer and seller without transaction costs.

In the real world there is no such thing as a frictionless market, but some markets have more friction than others.

The first prominent online dating site was Match.com, which launched in 1995.

e Harmony started in 2000, Ok Cupid in 2004, and more recently, a wave of mobile people-swiping apps, like Tinder and Hinge, have become wildly popular.

But is this a positive development or something to be concerned about?

Is online dating making the world better and dating more effective, or is something important being lost or sacrificed as a result?

It is a deep dark secret of mine that I used to be a philatelist—yes, you can denigrate that fine hobby by calling it stamp collecting if you wish.

I collected certain kinds of 19th-century postal history (mailed envelopes) and I used to enjoy travelling from dealer to dealer digging through bins of musty postal history looking for the items that I collected. Collecting postal history has gone from a labor of seeking out interesting shops and sales and digging through musty boxes to one of logging on to e Bay, typing in a search request (19th-century postal history), and clicking on whatever envelope covers catch my eye. Now I realize that the economic language of frictionless markets isn't very romantic, but the fact is that the dating game is a kind of market whether we want to admit it or not.

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