Dating clients and customers

Some people just shouldn’t get romantically involved with each other.

I simply mentioned that I was not single, how we met, and that we lived together, then politely changed the subject. Luckily, they are only a summer seasonal account, but I still don’t want to revisit this every year.

I hoped that was the end of it, but the rest of the meeting he continued to make comments about my relationship/ dating life, and continues to do so via our phone and email communications — anything from, “Is he treating you well? Any advice on the best way to handle it without offending anyone? It sounds like you’re continuing to answer his questions — which I understand, because there’s a power imbalance here and you feel like you can’t be rude to him — but one of the reasons it’s continuing is because you haven’t stopped it yet.

And it’s a key component of good content marketing.

But the most important moment for know, like and trust isn’t before the sale … Everything’s all roses and candy during the romantic “does he like me? And any competent salesperson gives “great customer service” before the sale. When both of you agree that you have nothing in common and it’s time to move on, don’t be a jerk about it. Wham, bam, thank you ma’am doesn’t work well in business either. Yes, you can use marketing techniques upsells and cross-sells, but that’s not the only way to follow up.

Any relationship in which one party has significant authority or control over the other’s well-being becomes compromised if it leaves the professional realm, say ethicists and other experts.

And guess what: Advisors and their clients are on the list, too.

There is no doubt that each of these topics alone are incredibly important to the success of any business, but they are even more important when aligned together in today’s digital marketplace.

There is one additional item that is even more important.

Salespeople often talk about it as a lead-generating tactic used before the sale.

Tags: , ,