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Chatbots are one way they can speak with consumers one-on-one in a place where they are already spending the bulk of their time. The last three years, we have gone from brands' desire to have mobile-friendly websites, then apps, and [we] now expect to see app activity get cannibalized by bots." But before you get chatty, here are some basics on bots. A chatbot is an application typically powered by artificial intelligence that is designed to simulate a conversation with another human. Bots allow for a two-way, personalized interaction between the consumer and a brand and provide an ease of access and immediacy that can't be achieved via email, filling out a form on a website or even through tweeting, said Jeff Malmad, managing director-head of mobile and Life at Mindshare North America."Chatbots will replace the search window," said Will Wiseman, chief strategy officer, PHD U. But the benefit of bots isn't necessarily to reach a large audience. Wiseman said right now bots are most useful to provide brands with data to help them better understand their consumer. Service-oriented brands stand to benefit the most from bots.
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Annalee Newitz, a reporter who helped expose the site’s use of bots, also uncovered internal documents showing that 80% of initial purchases on Ashley Madison were by a male user trying to communicate with a bot.
Meanwhile, CNN Money reports that customers who disputed charges from the site were told that records of their activity would be mailed to their home, essentially a threat to expose them to spouses and families.
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Start meeting new people and make new friends for free by chatting with strangers online!The confirmation came through an independent audit by Ernst & Young, which was shared with Reuters.Speaking to Reuters, Avid Life Media’s new CEO and President said that Ashley Madison’s male-to-female ratio is five to one, and that the use of bots had been discontinued entirely by late 2015.Consumers use only 25 to 30 apps on average each month and spend 88% of their time in just five downloaded apps, according to Forrester.As brand apps lose their luster, marketers need to reassess how they connect with consumers in a mobile-first world.It has been created by British AI scientist Rollo Carpenter.Tags: Adult Dating, affair dating, sex dating